Public Relations
Public Affairs
Image Advertising
Media Relations

Public Affairs

The Avania Group has a demonstrated track record of developing and executing successful public relations strategies and programs by possessing an entrepreneurial spirit, interest and capability in managing ambiguous situations.  We enjoy coordinating the development and approval of messaging and timing to advance client strategies and activities in public relations, media relations, government relations, and employee communications. We believe in contributing efforts to inform and educate audiences about the work of our clients, advance our client’s reputation, and enhance the efficiency and effectiveness of internal and external client communications.

Our Team: 

• Facilitates effective communications approaches in internal and external relations
• Pursues a comprehensive and integrated approach to organizational communications, incorporating a variety of communications skills, approaches, channels, and multimedia tools
• Ensures that client and client stakeholders are provided with counsel, facilitation, and assistance in communicating with internal and external audiences.
• Formulates and executes legislative and community affairs strategies to further enhance reputation, credibility and image
• Supports engaging policy-makers, influencers and key opinion leaders who can work to resolve and advance clients’ policy issues
• Improves communication and works to establish and maintain relationships with representatives of community, consumer, public interest, industry, coalition, and chamber groups
• Establishes and continuously seeks to improve opportunities to gather, report, and disseminate clients’ agenda to government agencies, corporate entities and the general public
• Identifies potential partnerships to collaborate on outreach and education
• Organizes and mobilizes grass root support to promote objectives
• Participates in various functions with legislators, policymakers, associations, non-profits, and industry leaders to promote and sustain key relationships, build networks, generate goodwill, and influence opinion and behavior

Image Advertising  

• Helps coordinate the activities of image advertising to include corporate identity, crisis communication, and press releases
• Participates in developing and implementing an image advertising program and promotional campaign that is sensitive to cultural differences
• Seeks to continuously improve client image and positioning before the public at large, customers, suppliers, government, media, competitors, shareholders, employees and others

Media Relations 

• Works to assist the formulation and execution of a media relations strategy before television, social media, radio, print media, and other external audiences
• Identifies media opportunities/angles that advance advocacy an business goals
• Assess client issues and develops alternative media relations plans and approaches for image protection in crisis situations
• Provides guidance in the development of press releases and responses to media inquiries